Entrepreneurs Can Change the World

As I mentioned in my last post, last week I attended an amazing conference called The Feast. In addition to incredible speakers and a terrific crowd, one thing this conference did well was mix in videos to share stories and inspire the audience. One such video, Entrepreneurs Can Change the World, is a goose-bump inducing reminder of just how powerful an individual can be in driving change. I'd seen it before (and maybe you have too) but I found it to be just as enthralling and empowering as the first time I watched it. I hope you enjoy it as much as I did.  

To learn more about Grasshopper, the company that produced this video, check them out here.

A Feast to Sink Your Teeth Into

Even Their Logo is Cool This past summer I got wind of an organization called All Day Buffet and an upcoming event they were hosting called The Feast. With names like that, I was immediately intrigued (after all, I do love food!). But when I read more about the event, I started to get really excited.

The Feast Conference gathers the world's greatest innovators from across industries and society to empower, inspire and engage each other in creating world-shaking change. A creative look at the world's toughest problems, The Feast Conference presents the most innovative solutions, insights, and best practices as a catalyst toward action.

Sounds like fun, right? Even more intriguing:

More than a conference, The Feast represents a bottom-up movement, so we're curating an audience as cross-disciplinary and diverse as our talks. But we're doing something a little different -- we ask those who can afford to pay higher prices to micro-sponsor The Feast, which allows us to offer $99 invitations to awe-inspiring vanguards whose brains get them where their wallets can't.

This paragraph really caught my attention. I’m a student, so I can’t really afford to attend lots of conferences. But $99? I could do that. So I sent off my mini-application, including information about my interests and my work with The Changebase, and waited for a response. Amazingly, I only waited about half an hour before I got an email saying, “You’re in!”

At the time, I didn’t realize what a true honor it was to be accepted to attend. Now that I've been, I understand just how lucky I was.

Without hesitation, The Feast was absolutely the best conference I have ever attended.

Of course, a statement like that begs the question, “Why?” Let me explain.

The Speakers: All Day Buffet did an incredible job creating a lineup of diverse experts from a wide spectrum of industries.  In 8 hours, we heard from social entrepreneurs, designers, authors, musicians, executive directors, and even a professional poker player. What’s amazing was that even with such variety in speakers, the day definitely held some common themes. I thought I’d include some nuggets of wisdom passed down throughout the day:

Matthew Bishop, Chief Business Writer at The Economist, talked about the importance of the heart and the head coming together to create social change.

Bob McKinnon, Founder of YellowBrickRoad, told us that empathy is not just about understanding someone else’s suffering; it’s about creating solutions to overcome that suffering.

Uffe Elbaek, Founder of The KaosPilot, challenged us to not just be the best in the world, but the best for the world.

Annie Duke, Professional Poker Player, taught us about how to use “cooperative ultimatums” to win in poker and in life.

Kenna, a Musician, reminded us that we need to be clever, collaborative, and curious in order to find our spark and create change.

Jay Parkinson, Founder of Hello Health, showed us that there is potential for a new model of health care that relies on collaboration and communication between doctors and patients.

Joshua Viertel, President of Slow Food USA, encouraged us to eat food that has a story we’re proud to tell.

Ken Banks, Founder of Kiwanja.net and FrontlineSMS, proved that the possibilities are endless when you create a technology that’s adaptable and open for everyone to use.

Elizabeth Scharpf, Founder of Sustainable Health Enterprises, shared with us the potential to empower women in developing countries through market-based solutions.

Rod Arnold, COO, and Becky Straw, Director of Water Programs at charity:water, demonstrated that when business and nonprofits truly partner together, people on both sides of the money win.

William Drenttel, Partner at Winterhouse, explained that designers aren’t in the design business but the consequence business.

And certainly last but not least, Brian Bordainick, Founder of 9th Ward Field of Dreams, engaged all of us in a discussion of just how far an entrepreneur will go for a mission he believes in.

As you can see, it was an incredible day – one that certainly can’t be recreated in a single blog post. Luckily for you, All Day Buffet was live streaming during the event, so you can check out what each speaker had to say.

The Attendees: While the lineup of speakers was impressive, and their messages were certainly inspiring, what made this day invaluable were the people.

I have never attended an event where people were so singularly focused on connecting, engaging, and helping everyone they could. In one day, I met social entrepreneurs, artists, business owners, marketers, and nonprofit leaders. And after talking for a few moments, inevitably they asked, “What can I do to help you?” That may not seem impressive in a small crowd of dedicated social innovators - but this wasn't a small crowd. This was almost 400 people.

In fact, it turned out that a common theme, throughout all of the speakers and the conversations I had during breaks, was collaboration and community. At the end of the event, All Day Buffet’s Jerri Chou encouraged us to put out the energy of what you’re looking for, and let this amazing community support and help you.

For me, yesterday was a homecoming to a community that I knew existed but hadn’t been introduced to yet. I came home feeling renewed and energized and overwhelmed (in a good way) by the possibilities laid out before me: itching to get started yet sad to leave this incredible gathering of changemakers.

As if she read our minds, Cindy Gallop, Founder of If We Ran The World and our moderator for the day, challenged us to seize this excitement and inspiration and turn it into action. She called us a “crucible bubbling over with good intentions” and she warned us not to let this inspiration go to waste. Turn your good intentions into micro-actions of change, she said.

And, I’d add, don’t lose sight of the fact that you are part of a community that wants you to succeed. Because in our collective goal of long-term social change, when one of us wins, we all do.

To see some photos from the event, check this out.

To learn more and follow The Feast's speakers and their organizations:

Coming to a Theatre Near You

Recently I came across the story of Colin Beavan, a blogger also known as No Impact Man. For one year, Colin and his family committed themselves to living a "no impact" lifestyle, taking incredible steps to reduce their environmental footprint. In Colin's own words:

No Impact Man is my experiment with researching, developing and adopting a way of life for me and my little family—one wife, one toddler, one dog—to live in the heart of New York City while causing no net environmental impact. To do this, we will decrease the things we do that hurt the earth—make trash, cause carbon dioxide emissions, for example—and increase the things we do that help the earth—clean up the banks of the Hudson River, give money to charity, rescue sea birds, say.

In mathematical terms, in case you are an engineer or just a geek who likes math, we are trying to achieve an equilibrium that looks something like this:

Negative Impact + Positive Impact = Zero.

No net impact. Get it?

Many of us, myself included, have tried to find ways to live greener lives, like using cloth bags at the supermarket, supporting local farmers, and recycling and composting at home. But what's fascinating about Colin's story is the extent to which he and his family really practiced what they preached. In fact, his entire blog is filled with useful information, tips and tricks, and stories from the year. For example, you can see just how much waste they kept out of the landfills through their efforts.

Lucky for us, Colin's terrific blog has been turned into a book and a movie. The film is making the rounds in select cities throughout the U.S. - and I'm thrilled to say it's coming to Boston on October 2nd. I can't wait to see it - and I'll be sure to provide a full update on The Changebase.

In the meantime, check out the trailer - it's incredible to see just how far they went to live a "no impact" lifestyle. 

Enjoy!

 

Feeling inspired to try living your own "no impact" life? Check out The No Impact Project, a new nonprofit aimed at helping everyday people make small changes that add up to big impact.

New Feature: The Basics

In an effort to make the content on The Changebase as user-friendly and understandable as possible, I've launched a new feature called "The Basics". Sometimes I get so caught up in the technical aspects of CSR, sustainability and other change initiatives that I lose sight of the fact that not everyone spends as much time learning about this stuff as I do (and rightfully so!).

With that in mind, after receiving some great feedback, I decided to identify ways to involve everyone in these important conversations of change - no matter their background or experience in these areas.

Which brings me to The Basics series. Check out this section for all of the foundational information you need to be informed and aware of what's going on in change today. There are a couple of entries listed there now, and I plan to make additions on an ongoing basis.

And, as this example has proven, I really take your comments and suggestions to heart - if there's something you don't understand or want to learn more about, contact me and I'll add it to my list of Basics articles. Enjoy!

-Ashley

My Journey for Sustainable Food

Last winter, my husband Dan and I noticed we were beginning to struggle in our quest for fresh, local food. As a Californian learning to endure my first Boston winter, I wanted more variety in our produce. At the same time Dan, a culinary school student, was learning more and more about the role of things like corn syrup and stabilizers in processed food. Between the two of us, we often ended up wondering what we could do to ensure that what we put into our bodies was healthy, fresh and ultimately unprocessed. So we took up cooking more and expanded our repertoire to include items like homemade bread, chicken stock, ice cream and others. Still, in hindsight we relied more often than we would have liked on cheap meat, poultry and dairy – often because it was what we could afford.

All of this came full circle recently in the sustainability class I took a few weeks ago. The day we talked about global food production – including factory farms, or Concentrated Animal Feedlot Operations (CAFOs) in the U.S. – I felt like the world opened up and swallowed me with it.

In Factory Farms, animals are packed in high-density pens, often with little or no room to move.

(Ashley’s Note: CAFOs are hugely depressing operations, in my opinion. For your sake and mine, I am not going to recount just how unhealthy and harmful these farms are for animals, for humans, for our economy and for our environment. I’ll just say that for a brief intro, google “Factory Farm” and see what comes up…)

Anyway, I had always wanted to believe that factory farming wasn’t my problem. Sure, Dan and I would buy our meat at big grocery stores and not really ever give any thought to where it came from. But, hey, this kind of farming was going on somewhere far away – so we couldn’t really see it. Plus, we were starving students and the meat was cheap. Right? Wrong.

In fact these are all really lame excuses.

As soon as I heard the food lecture I knew we had been fooling ourselves. This was our problem. Our meat purchases at big grocery chains had unknowingly given a vote of confidence to Perdue and Tyson and all the other CAFO operators that their way of doing business was ok with us. But it wasn’t.

The day after our class ended, I woke up ready for action. Convinced there had to be a way for me to find locally and sustainably-raised meat, poultry and dairy in Boston, I got to work doing research. I planned my route, put on my walking shoes, grabbed my grocery cart and reusable grocery bags, and set out on my adventure. 

Courtesy: Google Maps. Distance: 4.6 miles (Note: start and end point located at point E).
Courtesy: Google Maps. Distance: 4.6 miles (Note: start and end point located at point E).

I would first hit Savenor’s in Cambridge, a local favorite with well-known ties to sustainable farms. Surely they would have plenty of “free-range/grass-fed/happy animal” meat to buy. Knowing I might need a back-up plan, I figured that worst case I could go to Whole Foods, just a short walk away from Savenor’s. They may be pricey, I thought, but at least they’ll have a selection.

Four hours and almost five miles later, I ended up at the Shaw’s Market near my house feeling defeated and depressed. I did go to Savenor’s, but was dismayed to see that much of their meat was unlabeled and therefore gave no indication of where it had come from. When I asked a salesman the origins of a particular pork loin, he simply said, “Iowa”. While this may not have immediately signaled “CAFO,” his comment still concerned me because of the issue of how far this pork had to travel in order to reach the market. Surely, I thought, there are farms closer to Boston that raise pigs?

Next I went to Whole Foods, prepared to hand over what little money I had in the name of sustainable farming. Unfortunately here, though, the prices were just so amazingly steep that I actually couldn’t rationalize paying for food, no matter how free-range the animals were.

At this point, I was exhausted, dehydrated and completely without a Plan C. And the worst part was that I still needed groceries! So I surrendered and slowly made my way to the Shaw’s near my house. While Shaw’s is certainly not a terrible market, to me it signified my failed attempt to find and support local, sustainable food production in my own backyard.

That evening, I came home with my full cart of groceries and got to work thinking about solutions. My pilgrimage around Cambridge had taught me that finding responsibly-raised meat would be harder than I thought.

But I was convinced that I could find a way to eat healthy and locally, while also supporting the right kind of farms.

In the end, after considerable discussion, Dan and I decided to sign up for a share in a local CSA farm. Community Supported Agriculture represents “a shared commitment to building a more local and equitable agricultural system, one that allows growers to focus on land stewardship and still maintain productive and profitable small farms”[i]. Stillman's Farm, located in Hardwick, MA, is a CSA that raises its animals according to its own “Conscientiously Grown Philosophy”:

Our farm offers conscientiously raised, grass-fed and pastured, hormone-free meats and poultry. We believe in raising our animals in a manner that is humane and respectful, a respect that extends not only to our animals but to our land as well. Our sustainable, more holistic approach to animal husbandry yields better tasting, safer, and more nutritious meats and poultry.

I had considered the idea of a CSA for produce in the past, but I did not know that meat CSAs existed until a few weeks ago. Given the fact that neither Dan nor I plan to become vegetarians anytime soon, the CSA meat share seemed like a smart, responsible way to use our wallets to support something we believe in.

Look at These Happy Cows! Courtesy: Franklin Farmers Market

We pick up our first share in late October and we cannot wait to start cooking!

Interestingly, this little experiment (plus all of the research I have done into the U.S. farm industry) has really informed how I look at all of my purchase decisions – from food, to consumer goods, to energy and water consumption. And it has gotten me talking to everyone else about what I learned. The education and awareness I have recently gained has now been passed on to other people in my life – a true ripple-effect that has started impacting how my friends and loved ones relate to and understand their food.

This is perhaps the most profound learning of all: when it comes to an industry as powerful and far-reaching as factory farming, it is easy to assume that one person can’t make a difference. In my lowest moments, I worried that there was no way that I alone could take a meaningful stand against this kind of production.

But the last few weeks have shown to me that, in fact, one person standing up is all it takes to get people talking - and acting.


[i] USDA National Agriculture Library. Retrieved September 11, 2009 from http://www.nal.usda.gov/afsic/pubs/csa/csadef.shtml