Entrepreneurs Can Change the World

As I mentioned in my last post, last week I attended an amazing conference called The Feast. In addition to incredible speakers and a terrific crowd, one thing this conference did well was mix in videos to share stories and inspire the audience. One such video, Entrepreneurs Can Change the World, is a goose-bump inducing reminder of just how powerful an individual can be in driving change. I'd seen it before (and maybe you have too) but I found it to be just as enthralling and empowering as the first time I watched it. I hope you enjoy it as much as I did.  

To learn more about Grasshopper, the company that produced this video, check them out here.

A Feast to Sink Your Teeth Into

Even Their Logo is Cool This past summer I got wind of an organization called All Day Buffet and an upcoming event they were hosting called The Feast. With names like that, I was immediately intrigued (after all, I do love food!). But when I read more about the event, I started to get really excited.

The Feast Conference gathers the world's greatest innovators from across industries and society to empower, inspire and engage each other in creating world-shaking change. A creative look at the world's toughest problems, The Feast Conference presents the most innovative solutions, insights, and best practices as a catalyst toward action.

Sounds like fun, right? Even more intriguing:

More than a conference, The Feast represents a bottom-up movement, so we're curating an audience as cross-disciplinary and diverse as our talks. But we're doing something a little different -- we ask those who can afford to pay higher prices to micro-sponsor The Feast, which allows us to offer $99 invitations to awe-inspiring vanguards whose brains get them where their wallets can't.

This paragraph really caught my attention. I’m a student, so I can’t really afford to attend lots of conferences. But $99? I could do that. So I sent off my mini-application, including information about my interests and my work with The Changebase, and waited for a response. Amazingly, I only waited about half an hour before I got an email saying, “You’re in!”

At the time, I didn’t realize what a true honor it was to be accepted to attend. Now that I've been, I understand just how lucky I was.

Without hesitation, The Feast was absolutely the best conference I have ever attended.

Of course, a statement like that begs the question, “Why?” Let me explain.

The Speakers: All Day Buffet did an incredible job creating a lineup of diverse experts from a wide spectrum of industries.  In 8 hours, we heard from social entrepreneurs, designers, authors, musicians, executive directors, and even a professional poker player. What’s amazing was that even with such variety in speakers, the day definitely held some common themes. I thought I’d include some nuggets of wisdom passed down throughout the day:

Matthew Bishop, Chief Business Writer at The Economist, talked about the importance of the heart and the head coming together to create social change.

Bob McKinnon, Founder of YellowBrickRoad, told us that empathy is not just about understanding someone else’s suffering; it’s about creating solutions to overcome that suffering.

Uffe Elbaek, Founder of The KaosPilot, challenged us to not just be the best in the world, but the best for the world.

Annie Duke, Professional Poker Player, taught us about how to use “cooperative ultimatums” to win in poker and in life.

Kenna, a Musician, reminded us that we need to be clever, collaborative, and curious in order to find our spark and create change.

Jay Parkinson, Founder of Hello Health, showed us that there is potential for a new model of health care that relies on collaboration and communication between doctors and patients.

Joshua Viertel, President of Slow Food USA, encouraged us to eat food that has a story we’re proud to tell.

Ken Banks, Founder of Kiwanja.net and FrontlineSMS, proved that the possibilities are endless when you create a technology that’s adaptable and open for everyone to use.

Elizabeth Scharpf, Founder of Sustainable Health Enterprises, shared with us the potential to empower women in developing countries through market-based solutions.

Rod Arnold, COO, and Becky Straw, Director of Water Programs at charity:water, demonstrated that when business and nonprofits truly partner together, people on both sides of the money win.

William Drenttel, Partner at Winterhouse, explained that designers aren’t in the design business but the consequence business.

And certainly last but not least, Brian Bordainick, Founder of 9th Ward Field of Dreams, engaged all of us in a discussion of just how far an entrepreneur will go for a mission he believes in.

As you can see, it was an incredible day – one that certainly can’t be recreated in a single blog post. Luckily for you, All Day Buffet was live streaming during the event, so you can check out what each speaker had to say.

The Attendees: While the lineup of speakers was impressive, and their messages were certainly inspiring, what made this day invaluable were the people.

I have never attended an event where people were so singularly focused on connecting, engaging, and helping everyone they could. In one day, I met social entrepreneurs, artists, business owners, marketers, and nonprofit leaders. And after talking for a few moments, inevitably they asked, “What can I do to help you?” That may not seem impressive in a small crowd of dedicated social innovators - but this wasn't a small crowd. This was almost 400 people.

In fact, it turned out that a common theme, throughout all of the speakers and the conversations I had during breaks, was collaboration and community. At the end of the event, All Day Buffet’s Jerri Chou encouraged us to put out the energy of what you’re looking for, and let this amazing community support and help you.

For me, yesterday was a homecoming to a community that I knew existed but hadn’t been introduced to yet. I came home feeling renewed and energized and overwhelmed (in a good way) by the possibilities laid out before me: itching to get started yet sad to leave this incredible gathering of changemakers.

As if she read our minds, Cindy Gallop, Founder of If We Ran The World and our moderator for the day, challenged us to seize this excitement and inspiration and turn it into action. She called us a “crucible bubbling over with good intentions” and she warned us not to let this inspiration go to waste. Turn your good intentions into micro-actions of change, she said.

And, I’d add, don’t lose sight of the fact that you are part of a community that wants you to succeed. Because in our collective goal of long-term social change, when one of us wins, we all do.

To see some photos from the event, check this out.

To learn more and follow The Feast's speakers and their organizations:

Nature's Entrepreneurs

As I mentioned in a previous post, one of the challenges when talking about sustainability is wondering how you (or I) could possibly do anything to help the dire situation our planet is facing. One of the most exciting parts of my Global Sustainability class from last week was the discussion of how entrepreneurs and innovators are looking at sustainability not as a problem, but as an opportunity.

An opportunity to make a difference, yes. But also an opportunity to make money.

Last week my classmates and I were asked to cull through various news sources to identify how entrepreneurs are developing new and innovative technologies to create both "quick wins" and "game changers" in the field of sustainability. We identified a variety of ideas that are already in-use or on their way to launch, including:

In short, sustainability is an area filled with opportunity for both social changemakers and profit-driven entrepreneurs (or, if you're like me, someone looking to do both).

One area that's particularly inspiring for entrepreneurs to look for opportunities and solutions is nature itself. In fact, the field of Biomimicry looks to nature as a source of inspiration, innovation, and answers for our current sustainability challenges.

I recently came across an interesting talk by Janine Benyus, president of the Biomimicry Institute, about looking for answers from our planet's first entrepreneur: nature itself.

I hope you enjoy it.

It's Too Late to Be a Pessimist

This week I jumped into the 2nd year of my MBA with a weeklong, intensive course called "Global Sustainability". A relatively new offering at Boston University, the course promised to cover a broad spectrum of ideas and questions relating to sustainability:

"Global Sustainability" explores the underpinnings of today’s global sustainability challenges and how entrepreneurial thinking can be applied to government, NGOs, multinational corporations, small startups and the capital markets to address these challenges...Students will gain deeper understanding of both root cause, the interconnected and interdependencies across sectors such as energy, the environment and the global food and water supplies along with entrepreneurial thinking, methods, models and practices being employed by innovative individuals and organizations at the forefront in the search for solutions.

While that description does scratch the surface, over the last week my class covered an incredible amount of content:

  • History's impact on today's world, including the Industrial Revolution and classic economic theory (ala Adam Smith)
  • Population growth over time, the expected explosion, and the effect population has on every other aspect of our lives (with an amazing look at the World3/Limits to Growth Simulator)
  • Water usage, future concerns over supply, and the conflict that has arisen (even in the U.S.) over who controls precious water supplies
  • Agricultural practices and policies around the world, as well as the issue of famine in developing countries and obesity here in the U.S.
  • Environmental Policy, specifically the Kyoto Protocol and the Waxman-Markey Bill currently being debated in Congress
  • Current uses of Energy and the technological innovations taking place in renewable sources like wind, solar, and biofuels (hint: this is a great business to get in to!)
  • Migration into urban areas due to climate change and the resulting tensions that arise when too many people live one space
  • Corporate involvement in sustainability, including the cases of WalMart and Millipore
  • Exploration of the economies of BRIC countries - Brazil, Russia, India and China - and how they are addressing sustainability issues
  • The paper and pulp industries, including a look at International Paper
  • Public Policy strategies for creating change, including the importance of stakeholder analysis
  • Social entrepreneurship as a means for grass-roots change, with an inspiring look at one entrepreneur who's seeing an opportunity, not a problem in Peru.

It was an amazing week of learning, and while I can't possibly reproduce it here on The Changebase, I did want to address one major takeaway from my time in class. And, oddly enough, it starts with a confession:

Until this week, I tried to pretend that sustainability wasn't "my" problem.

Now, let me explain. It wasn't that I didn't know our water resources were scarce, our livestock was factory farmed, or our environmental resources were being depleted. I did. And, when I had the courage, I tried to inform myself and be a conscious and responsible consumer. But that's just it: when I had the courage

Case in point: this summer, convinced I needed more information, I bought "Hot, Flat, and Crowded" by Thomas Friedman and began the arduous task of reading about how our world is on the wrong track. Over 6 weeks or so, I slogged through the first half of the book, absorbing information but feeling more and more depressed as I turned the pages. After a while, things got so heavy I just had to put it down. I know that at some point he starts talking about solutions, but I found myself so overwrought with concern and dread that I couldn't continue reading it. I still don't know what he proposes as our way out of this mess.

But this week in class, things changed. I couldn't get away from learning about where our planet and our people are headed. I couldn't escape the inevitable worry and fear that comes through being informed. And believe me, it's scary stuff. Just a few statistics:

  • The International Panel on Climate Change predicts that by 2080, 33% of the world's coastal wetlands will be eroded and become open water. What happens to the millions of people who benefit from the water, food, and livelihood these coasts provide? Where will they go (hint: urban areas) and what strain will that put on our world's cities? 2080 may seem far away, but believe me, this is our problem to address now.
  • I learned this week that water, food, and energy are inextricably linked. For example: While globalization has led to an increase in standard of living for many people worldwide, it also accounts for an increase in meat consumption in people's diets. Amazingly, it takes 7 times more water to produce 1lb of meat than 1lb of grain, and yet, demand for meat in countries like China and India is expected to rise by 25% by 2015. If we look at the U.S. alone, it's not surprising that Confined Animal Feedlot Operations (CAFO's) are so prevalent, especially given how cheaply we want to buy our meat. But at what cost? 
  • Population growth and the strain it puts on our natural resources is perhaps our greatest concern: in the 1950's, there were 3 billion people worldwide. Today, there are roughly 6 billion. By 2050, world population is expected to grow to 9 billion. Just think of how these 9 billion people will use and deplete our planet's resources.

Yes, these statistics (and the questions they raise) are scary - and like me, I'm guessing a lot of people would rather pretend that these issues are not their problem. After all, it's easy to go about our daily lives, using all the water and energy we want and not really thinking about the consequences. Plus, I thought to myself, "if the world is on such a depressing and irreversible track, how can I really do anything to have an impact on the problem?".

Thankfully, my professors (Paul McManus and Kristen McCormack) knew that by the end of the week, we'd be looking for answers to this question. And so they left us with a clip from this video, entitled "Home", that I'd like to share with you too.

(Ashley's note: unfortunately it's not currently possible to embed the movie so I've instead embedded the trailer. If you visit here, you can see the entire video. Also, while the whole movie is worth watching, I suggest you fast-forward to around 1:16:00 - in the final 15 minutes of the movie they really do a terrific job of summarizing the issues and inspiring us to make change. Sorry for the technical difficulties - but trust me, it's worth the effort.)

 

As the narrator in the movie suggests, in fact "it is too late to be a pessimist". We must act, and we must act now.

It is everyone's responsibility to make changes in our behavior, in our lifestyles, and in our beliefs about the world and how we use it. Yes, it's scary. Yes, it's easier to pretend it's not my problem. But it is my problem, and yours too. I encourage you to also have the courage to inform yourself, and then ask: "What can I do to inform others?".

In addition to the links above, here are a few other terrific resources to learn more about global sustainability issues:

  • Gapminder.org: Wondering how countries stack up according to themes like population, energy, disease, education or transportation? This is a fascinating site and definitely worth checking out (After checking out the homepage, click on Gapminder World to get started).
  • Worldmapper.org: Like Gapminder, this site is an amazing illustration of the disparities and differences that exist between countries.
  • Limits to Growth: A 30-year Update: Learn more about how three scientists staked their reputations on an unpopular and pessimistic (but increasingly realistic) view of our world's future.
  • Monsanto: Whether you're for or against genetically modified crops, Monsanto is a powerful force in agriculture today that everyone should know about.

Musings on Mission

One of the best benefits of being both an MBA student and summer intern is the chance to think deeply and honestly about what I want to be when I "grow up". Between career seminars, lunch and learns, informational interviews, and being back in an office again, I've had plenty of opportunities to really explore what I want my professional life to look like. Before business school I worked as a fundraiser for a couple of organizations - each with different missions, cultures, and values. What's funny about fundraising is that at the end of the day, you really are selling something. Not a product, obviously, but a mission and a cause. When I was at the Lucile Packard Foundation for Children's Health, "selling" this cause was really easy. Not only did I personally believe in and connect with Lucile Packard Children's Hospital, but so did practically every prospective donor that walked through the doors.

Why was this the case?

It all comes down to the power of a personal, face-to-face introduction with a mission that matters.

While touring a children's hospital may not sound like a fun way to spend the day, in fact every time I started cultivating a relationship with a donor, I would try to get a hospital visit on the calendar. Sure, those visits were emotional - sometimes sad, sometimes thrilling, sometimes joyful - but everytime, no matter what, that emotion was valuable. Not only would it encourage empathy and thoughtfulness on the part of the donor, but it served as a true connector for them with our organization's mission. They saw our work with their own eyes, and they were converted.

From the children's hospital I moved on to The BizWorld Foundation, a terrific education organization teaching entrepreneurship and business skills to children and young teens. Again, a cause I really connected with, especially as I learned more about how little education children actually get around financial literacy and business. In this case, though, connecting my donors with this mission turned out to be a huge challenge due to a number of obstacles (including, but not limited to, the fact that our programs were taught in classrooms all over the country at different times of the year, essentially making scheduled classroom visits practically impossible). Because of this, I often struggled to identify how to turn my donors into true believers; no matter how worthy the cause, they simply couldn't witness it with their own eyes. 

My experiences with these two organizations proved to me that mission really matters, not only for my own personal satisfaction but as a way to connect people around me with what I'm doing.

Not surprising, then, is the fact that at ABC it has been difficult for me to find the mission in what I'm doing. Afterall, it's a consumer products company, not a children's hospital. And even though I'm working in corporate giving, at the end of the day the company's purpose is still to sell its products and make a profit (I suppose you could say that is ABC's "mission", but that's not the kind of mission I'm talking about).  

What's interesting, though, is that this week I got a little taste of what I believe ABC's true mission to be. I was fortunate to get to go on the road for a day and meet some of ABC's growers (without giving too much away, all of ABC's products are made from raw agricultural materials). At first I was just excited to learn more about how ABC produces its goods, but after setting foot on one of the grower-owned farms, I instantly knew my primary purpose for visiting: connecting with ABC's mission.

Standing there, surrounded by lush green hills and in such a lovely natural setting, I immediately felt in tune with the company and its heritage. I laughed to myself as I thought back on my fundraising days and said to myself, "This would make a great donor tour". While not donors, it was obvious to me that ABC's customers and consumers should all be given the chance to see this work in person. It really was an incredible sight.

It just goes to show that regardless of whether you're selling tennis shoes or promoting a local soup kitchen, finding ways to connect emotionally and personally with your customers, donors, and community is crucial to success.

So what does all this mean for me? As I continue my career exploration, I've been thinking more and more about becoming a true social entrepreneur and starting something on my own. I love the idea of being innovative and creative and developing something that really can make a difference - in short, something that matters.

What's holding me back? The truth is, I don't yet know what my own true mission will be.

Every professional experience I've had has proven to me that I have to be connected to a cause that resonates, and no where is that lesson more applicable than in starting your own venture. What will my organization do? Who will I help? How will I do it? And why will it matter?

Currently these questions all remain unanswered for me, but my hope is that everything will become clearer with time. After another year of school and learning experiences under my belt, I may feel much more assured and comfortable with all of this. For now, though, all I do know is that the mission has to be priority #1.